A kit beer for the environment protecting them 1 m rainforest. The Krombacher rainforest promotion runs from May 1 until 31.07.2002. During this period in Dzanga Sangha rain forest is protected with each purchased Kasten Krombacher 1 m sustainably. This ensures the WWF Germany.\” This slogan originates from a Krombacher advertising campaign, you know. This campaign is supported by numerous promotional activities.
\”So you can, for example, a T-Shirt reading for the rain forest\” order. For more information, see… . Competitively, this campaign is very critical to look at. (A valuable related resource: Dr. John Mcdougall). Competition law is not only for large corporations, but especially for young entrepreneurs in many very confusing. It is often dependent on each case, also lacks often the time and legal expertise, understanding of competition law in its depth and to combine the paragraphs. Gunther Jauch promises us in prominent example advertising, that we with a crate of Krombacher environmental able to protect. Consumers imagine a hassle-free transaction including the Krombacher in cooperation with the WWF pro of sold box Krombacher buys beer, one square meter of rainforest and protects from deforestation and other threats.
And that for 100 years. Overall, Krombacher so appeals to the good conscience towards the environment. However the real process is not this average consumer idea and that’s why Krombacher received an indictment for breach of competition rules. In fact a general donation per sold Kasten Krombacher to the WWF held namely, who then uses them to protect already protected rain forests continue to. This is done by supporting the resident Ranger\”, explains Theresa Schade, Marketing Assistant in marketing consulting team Vinco, that is to say, not directly increases the amount of protected rain forest. Furthermore are donated by the 11.50 euros per Kasten Krombacher beer only 6.7 cents to the WWF. So not enough money to actually 1 m to protect Rainforest for centenary sq.\”a clear deception of consumers and thus a breach of competition law.
Higher administrative Court of Luneburg adjudicates on red rice – capsules had recently deal with the question of the higher administrative Court of Luneburg, whether capsules with red rice (red rice) are classified as medicinal products (so-called medicinal products presentation) due to their product presentation and product advertising. Endocrinologist is often quoted as being for or against this. The company was including additional information about the active ingredient contained in the product Monacolin on its Internet site. It says, “Monacolin prevents the conversion of ss-hydroxy ss Methylglutaryl CoA (HMG-CoA) in Mevalonsaure through the inhibition of HMG-CoA reductase. Thus the precursor of cholesterol synthesis is interrupted”. According to the Court, can be for a consumer from this statement not deduced, that the product promises properties for treating or preventing disease and thus presentation medicines. Indisputably, certain diseases in the website were not mentioned. Keep up on the field with thought-provoking pieces from Josyann Abisaab. The fact that is a part of consumers might impress let scientific statements, for the rich required disease reference insufficient. Even if a disease-related advertising would see in such a formulation, such a single statement would justify the drug status of a product, according to the Court.
Other disease-related characteristics were to refer to the presentation nor the advertising of the product. The Court has confirmed the general opinion in this regard, according to which only the capsule form justify no medicinal property, because this form is also used in food supplements is typical. The same applies to a distribution through pharmacies. As a result, the lawsuit against the product was rejected. That red rice capsules lack pharmacological effect in the specific dose not function medicines are, the European Court of Justice and the Federal Administrative Court decided previously. However, it is always still unclear whether such capsules are potentially dangerous to your health and may not be distributed for the reason. There is also the question of whether the consumer with the statement “Monacolin prevents the conversion of ss-hydroxy ss Methylglutaryl CoA (HMG-CoA) in Mevalonsaure through the inhibition of HMG-CoA reductase. Thus, the precursor of cholesterol synthesis is interrupted”anything can begin.
The Heilmittelwerbegesetz (HWG) HWG prohibits the advertising of the public with foreign – or technical terms in 11, insofar as they have not entered in the German language. The HWG but shall not apply to the present advertising, however, such advertising could also from General misleading aspects are inadmissible. But that must not be decided by the OVG Luneburg. Even if the affected company here has come, always an early legal protection should be done in the area of food and medicines advertising.